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The present summary is based on the work SOCIAL COMMUNICATION, containing: First Part BASICS OF THE SOCIAL COMMUNICATION: Communication History – Interdisciplinarity of Communication; Communication as a Social Phenomenon; Essence of Communication; Second Part TRANSCEDENTAL ASPECTS OF COMMUNICATION: Transcendence and Communication; Sources of transcendental information and mediators; Communication-information structures with transcendental influence on the social communication; Third Part COMMUNCATION AND SECURITY: Social Communication Issues on Ideological and Doctrinal Basis; Destructions in Coding / Decoding of Synergetic Transcendental and Sensor Information; Crisis Aspects of Communication Culture – Spirituality, Intellect, Transparency, Publicity; Communication Technologies and Human Factor; Communication Security, media sphere and crisis – problems of communication relations and overcoming crisis.
Research work concerning the discovering of the human nature and the nature of the world we live in, as well as of different ways to diminish the level of sustained losses, has always been connected to the social communication question.
In most of the cases, in real life communication is placed under the sign of ideological thinking or under the influence of thinking, restricted within the frameworks of personal or corporative interest. This definitely leads to scholastics, not only concerning the treatment of information itself, but also in the sense of degeneration of the communication process. In order to decrease the amount of destructions in the social development, the treatment of communication must be a method for creating an environment and corresponding conditions in terms of which constructive ideas have sustainable basis for their implementation. In this direction, the current thesis is based upon the understanding of undivided trinity Spirit – Intellect – Matter, concerning man and his world, and on the question for the meaning of the human nature as a strange combination of numerous contradictious relations - body - soul, human - god, human - animal, human - personality, personality - society, conscious - unconscious, male beginning – female beginning and free will – voluntary submission. Becoming acquainted with the essence of this combination gives the opportunity to consider social communication as a possibility to give a meaning to our own existence.
Naturally, communication always occurs in a defined, concrete situation, i.e. it is historically substantiated in time and space. This is a result from the established necessity, the realities of external/internal experience of the world and the human, as well as its own experience of its very nature. This is connected directly to the definition of the terms objective/subjective.
As a result, people have found a way to define themselves, to format and designate themselves thus finding alternatives and decisions about their own being. However, in order for this to happen, from the very beginning, as well as through the different stages of peoples civilization development, corresponding to the development of the social communication itself, one has to use the signs, symbols and forms of language.
On condition that the sign evolves through all the stages of development of communication, we can provisionally define its initial appearance to the first period of communication development, defined as archi-semiotic stage.
It is possible to specify that within the communication process the signs can materialize the treated information concerning not only the constant (sensor) matter, but also the information connected to transcendental matter. The absolute meaning of the sign of communication is its quality to give a starting point to the act of denotation.
In fact, the origin, existence and operation of signs within the framework of communication process, their ability to organize themselves into systems that visualize different concepts / ideas, is the basis for the next, superior rank of information materialization, i.e. forms and symbols (in other words, the appearance of forms and symbols on communication stage)
The established periodicity of communication development is an instrument used to define the above mentioned forms and symbols in the very moment of their initial appearance within the space-time communication field. According to that they belong to the Second stage of the communication development, the so called pre-linguistic form – symbol stage (figurative-symbolic stage).
Symbols and form initiate the beginning of one of the basic communication functions, i.e. the realization of the combination between I-identity and We-identities. Assuming that forms and symbols are generally considered as carriers of the very essence of a certain idea, then it is quite obvious that they invent themselves on the basis of sensor and transcendental information that has already been processed. Materialized expression can be defined through the results of imagination, enlightenment, heuristic thinking and the improvements of the existing knowledge and experience.
Although, forms and symbols, in their diversity, taken independently or in the context of an interaction with each other are not in condition to fully define communication and to fill it up properly and adequate corresponding to / in correspondence with human civilization development. The very fact that besides signs, forms and symbols, we need another component to use their communication values is not difficult to determine. A component that will both use their communication values and give complete picture of the information materialization; while improving the approaches, methods and tools, related to the communication process. This component is the language.
When speaking about language, first and foremost we are to accept it as an invention of the spirit and intellect within the development of social communication and as an established universal communication code for contemporary humanity.
From a communications point of view / prospective/, considering the language as an universal communication code defines its first function as a functional result of human brain activity that can exist within the frameworks of society. Having in mind the above mentioned facts, we can summarize that the communication-information domination of the language defines the third, contemporary stage of development of social communication – the linguistic stage.
Thesis: Development of social communication is parallel to the development of society includes three basic development stages: arhi-semiotic, pre-linguistic and linguistic stage.
The following conclusion can be drawn, taking into consideration the basic three stages of socal communication development: The genesis of social communication can only be found in parallel with social genesis.
Thesis: Social communication and society originate at the very same moment. Social communication development corresponds to the civilization development of society. In this sense social communication is not resulting from the facts of social development, but a parallel and interrelated to society social phenomenon. From the very beginning up until nowadays, society and social communication are interrelated; they are interacting and complete each other. As a result they produce realities.
The significant theoretical researches on social communication are based entirely on the classical formula given by Claude Shannon and confirmed by Roman Jakobson, that is to say: Information Sender (or primary information source) - message (structural massive of organized information) – Information Recever (or secondary information source).
On this basis, definitive solutions for overcoming destructions concerning the actual development of the society or the realization of constructive ideas can not be found. For that very reason significant questions emerge. Questions treating the positioning of primary and secondary information, concerning an actual idea / solution. Do we trust the information that we can actually decode using already existing experience and knowledge or we should trust the information we decode despite the insufficiency of our experience and knowledge? Where can we find the basic meaning of the social communication? Where is the actual beginning of social communication?
How to understand the communication code, if we accept it as a complex system of communication-information elements? What and where exactly is the genesis of communication barriers, considered as a basic reason for the existence of communication destruction and the resulting from that crisis and crisis situations in the context of social development? Is security the actual connection between communication culture and communication basis, without which society is impossible to exist?
There are probably many other questions, concerning social communication. Still, it is very likely for us to be able to create more effective communication methods, strategies and tactics and to improve the communication instruments, if we can find an adequate answer to above listed questions.
What is the very reason for the existence of social communication? Although there is a formal answer to this existential question, based on the activities and results of the social practices, it still leads us to reassessment of both the being /life/ itself and the meaning of the setting of conscious life within the territory of the whole planet Earth. Hence, it is necessary to define social communication as something more than a method, mode and approach to information transmission / dissemination (message transfer).
Within the attempts to establish communication genesis we proceed from the assumption that the basic participant in the communication process (at least two when talking about social communication – information sender and information recipient) are given their actual value within the implementation of the communication act. In other words, the participants in the communication process acquire the character of subject and / or object of social communication only within the implementation of communication act related to the evident / visible communication facts. On that basis scientists like Claude Shannon, Roman Jakobson, Everett Rogers, George Gerbner, Roland Burkart develop their researches in the field of social communication.
Regardless of the knowledge offered in the contemporary developing information and communication sciences, this understanding does not give a solution for often appearing communication barriers that lead to communication destruction, including the cases concerning conversion of the value hierarchy or replacement of the values with pseudo-values.
However, in search of the very same or similar by sense answers, sciences like philosophy, psychology, sociology, linguistics and anthropology multiply the questions rather than getting to the bottom of the topic. The very reason for not reaching a full and definitive answer is not the lack of conscientiousness or insufficiency in the significance value of the different scientific researches, the very reason can be found in accepting the paradigm that the participants in the communication process acquire the character of subject and / or object of social communication only within the implementation of the communication act within the frameworks of the formula information sending – information – information receiving inly when there is an established publicity and formality. Thus, in order to define the social communication as a social phenomenon, we need to find an explanation of the entire parameter range of communication genesis necessary. That is why we would consider the above-mentioned contemporary existing scientific understanding /thesis/ as incomplete.
At the very end of XIX century, two scientists – Paul Broca and Carl Wernicke independently of each other, carried out researches on the different aphasia types. They discover brain centres controlling the sensory and motor skills of human, including their anatomic fixation within the human brain. Later on these brain centres were called Centre of Broca (motor skills) and Center of Wernicke (sensory skills).
There are two reasons to mention the names of Broca and Wernicke when talking about social communication: first reason is that the two brain centres are connected directly to information materialization and in some cases they materialize the communication code; second reason, considered as more important, concerns the fact that the knowledge for both the Motor Skills Centre and the Sensory Skills Centre is a basis for development of the hypothesis for existence of a special brain center where ideas are created and developed.
Hereby we accept Platons concept that the idea precedes the material, and when talking about social communication we specify that the idea precedes the creation of the corporeal material communication realities of the social life. Along with that and by accepting Kants theory that the idea is a function of the mind, we can see the idea in context of cause-consequence connection in the social communication
There the idea exists on the border of the conscious and the unconscious (Carl Jung), and that gives us a reason to accept that the primary information received by human is not similar (the same / homogeneous). Its essence and its special features are determined by the possibility of synergizing the various primary information massives received by the user, through coding / decoding. It is also based on the fact that its appearance can be established indirectly in the Ideation centre.
Thesis: Having in mint the different (heterogeneous) information, entering the Ideation centre, we can conclude that this information is received by two different information sources. The characteristics of these information sources are defined by their specification, in terms of experience and knowledge, or the lack of experience and knowledge. Considering the above said we can support the statement that this information flows through two different primary communication channels, e.i. sensor and transcendental communication channels.
When talking about heterogeneous information we actually refer to sensor and transcendental information. These two types of information enter the Ideation centre through the primary sensor communication channel and the primary transcendental communication channels The two primary communication channels work in parallel and independently from each other up until the moment they meet at the communication α-code.
The basic function of the sensor communication channel is to give information to the Ideation centre, information, both gathered from the surrounding world (external environment) and considering material behavior of the human nature. Here, the primary information source can be determined. Its characteristics can be defined based on its material parameters and its positioning in time and space. Therefore this primary information source can be called tangible (known) information source. Information materialization here is presented as data.
Like the sensor communication channel, transcendental communication channel; has a similar basic function to give information to the Ideation centre. Yet the first substantial difference, in comparison with the sensor information, is that the primary source of the transcendental information can not be determined. There is a lack of possibilities, based on experience and knowledge, so that its characteristics and material parameters, as well as its positioning in time and space can not be defined.
Thus the source of the transcendental information is called x-unknown source of transcendental information. There are no doubts that in the conditions of a communication process, the x-unknown source is defined as subject of communication, or as Ero Tarasty defines is the other, source which can not be identified as the information recipient in its role as an communication object.
Having that in mind, we can conclude that evidence for the essence and the meaning of the transcendental information can only be found within the values of results of ideas, imagination, illumination, enlightenment, guessing /understanding/, heuristic thinking., Thus, accepting that the lack of visibility regarding the x-unknown source on one hand, (Within the communication practice the individual always tries to identify, format and officialize the x-unknown source, and in order to do that brings into use conventional terms, such as God, The Great Architect of the Universe, Supreme Mind, angels, demons, spirits, extraterrestrials, etc.), and the impossibility to determine the concrete forms of transcendental information, on the other hand, then we can define that the transcendent information rather gives ideas, then concrete signs, symbols, forms, or language constructions. Still, when talking about social communication, the idea actually refers to giving an information basis for new knowledge and corresponding experience. So when talking about the form of materialization of the transcendental information, we are talking about signals (even when talking about visions, dreams, oral constructions received through the voice of…, etc. again we are talking about signals, if the assessment of their communication-information essence and value is based on adequacy and efficiency of the forms of information materialization).
Both, sensor and transcendental information enters in the Ideation centre after their decoding with the communication α-code, resulting into quality interpretations after they have been coded again. These quality interpretations are implemented in the field of α-communication channel. Here we can talk about acquiring a new quality and content of the synergized sensor and transcendental information.
Thesis: In condition of free access of the sensor and transcendent information to the Ideation centre, the received data and signals are a subject of decoding / coding that provides information mass for creating ideas / solutions, while using the knowledge, set essentially within these, so called, primary information massives.
The existence and optimality of the α-communication channel gives the opportunity to the information essence, carried by data and signals, to be synergized and to be formed as an information basis for the idea / solution, after the decoding / coding of data and signals. As we already indicated earlier, decoding / coding of data and signals is implemented by the communication α-code. In confirmation of the above stated the following reasons for the existence of the communication α-code can be listed:
The reception and the coding of sensor and transcendental information along with the synergism of data and signals, as carriers of primary information are both under the sign of a specific information intensity, directly relating to the set of possibilities for association of the concepts and the time required for decoding. This communication-information intensity is connected directly to the development of the idea that leads to forming of qualitively new concept for the received knowledge.
If we accept the extraction of knowledge /data mining/ as a final result, then we may state that this result comes as a consequence of the coordination between sensitivity, brain activity, experience, knowledge and intuition. All this gives us a motive to place the first and the second reason for existence of the communication α-code at the part of the Ideation centre that we call Field of intensive information co-ordination
We get the idea about the actual temporal moment, that a certain event or situation emerges and about their co-relation regarding the space, in parallel with the determination of sense and knowledge during the decoding of the sensor and the transcendental information. Here time and space, as Ludwig Vitgenstein defines them, are considered as sensibility forms, which leads to the conclusion that concepts interrelate to the human nature and the essence of the world, and the basic question here is What is the case?. Thus the ability to create concepts along with their combination with newly acquired knowledge leads to the originating of the additional communication-information markers; of the communication α-code, concerning faith, hope, morals, ethics, ideals, culture and civilizational norm. The communication and information value of these markers displays on value basis and reflects the forming of an attitude towards principle dilemmas as human-violence, human-power, human-truth, human-submission, human-prejudices and superstitions, human-self-respect.
The above said gives us a reason to state that there is a basic communication moment (or a basic element of the social communication), that is called α-communication. We must specify that there is an auto-communication, developing within the frameworks of the α-communication. This auto-communication is related to the followind factors:
Thus, the inspected essence, value and characteristics of the Ideation centre lead us to the conclusion that the Ideation centre is actually the factual /real/, basic, but also final area of development and existence of the α-communication as a process. Considering this, we can define the communication treatment, analysis and syntheses of the received information through the primary communication channels as a basic goal of the α-communication.
Thesis: α-communication is an element (a part) of the social communication representing its absolute beginning (communication source) where:
These statements allow us to define the basic function of the α-communication, which is to create real environment, conditions and communication-information facts, initiating the beginning of the social communication. On that basis, the functionality of the α-communication can be divided in the following segments: Human orientation in time and pace; Conscious and purposeful creation of terms, concepts and adjustments; Voluntary actions for materialization and systematization of signs, forms, symbols and language, as elements of the α-code and as information carriers; Willingness for launching the idea and the corresponding solution concerning the Ω-communication; Development of sustainable communication-information image, through which the participants get communication statute of equal and equivalent participant in the communication process.
Thesis: If we trace the logic of communication process, we can indicate that, besides an initial moment, α-communication is always a final communication moment concerning the social communication. This very fact results from the specifics of the naturally possessed two way communication interaction within the implementation of the communication act, as well as from the actual equality and equal treatment of every single participant in the communication process.
The fact that we have already explained the matter of α-communication and the corresponding α-code, allows us to talk about the other part of the social communication – the Ω-communication. The Ω-communication is the field of implementation of the so called sharing of ideas. Furthermore, we dont just talk about ideas in general, we only talk about those ideas that has the meaning of possible solution of the concrete problem or social issue, regardless its quantity range in relation with society and its segments. In other words, literally, the implementation of the Ω-communication as a process is obligatory now in the present. In spite of the fact that its essence results from the past, it is committed to the memory and directed to the future at the same time, i.e. the absolute communication process, directly connected to the concrete characteristics os the society and the resulting problematic begins within the Ω-communication. Regarding the above made statements, we can determine the beginning of Ω-communication at the initial moment of decoding of the information, representing the essence of the idea and the solution, considered as a communication result of the α-communication. Above all, information treatment within the Ω-communication is a subject to coding and decoding. This is a compulsory condition for the Ω-communication, so that its sense can be accepted and understood identically by all the participants in the communication process and at the same time to be acceptable considering the attitudes, way of thinking, knowledge and experience.
We can define the communication-information forms, participating in creation of the communication code within the Ω-communication as imported and created, depending on the way that they proved to be a part of the code instrumentarium. Considering the knowledge, the experience, the memory and the existence of the communication α-codes we call the typical communication code of the Ω-communication - integrated memory communication code.
Thesis: Ω-communication is an element (part) of the social communication, providing the implementation of communication process that forms a socially acceptable idea and creates an adequate and effective solution.
If we go back to one of the first questions we asked ourselves – Why did social communication appear? – We can look the answer in the statement that social communication is a social phenomenon. It materializes the experience of the world and human nature through its inseparable and interconnected elements - α-communication and Ω-communication. And this experience takes concrete forms, leads to concrete happenings, situations and at the end to new realities.
Thesis: The development of α and Ω-communication proves that social communication havent changed neither from quality, nor from functional point of view from the very beginning of the existence of sensible life Human culture, of course, enriches civilization. By its constant development it gives impact on communication itself. Having in mind the above mentioned and the fact that communication and information technologies are up-grading constantly, we can conclude that there is an improvement of the methods, approaches and the instrumentarium of the social communication, however, there is not any change in its essence.
Is human existence even possible without the existence of the social communication? Now matter how naïve it might sound, the answer to that question is Yes! Human can exist without social communication, but in that case he will be out of the society. In other words if the individual /the human being does not implement social communication then society would not exist at all, i.e. the human will have the same status /will be equal to/ all the other beings, who have their own communication systems; communication systems that dont offer the possibility for development of ideas, respectively realities, connected to the appearance of the organized mind.
In that case communication will only offer an emotional expression, but not designation, description and re-creation of the human nature and the essence of the world. This understanding is connected directly with the elements of the social communication system: Communication areas, where we determine the presence and the condition of both α-communication and Ω-communication; Communication codes, at which we find the essence and the specifics of action of both, the communication α-code and the integrated memory communication code; Communication channels where we define the actual movement of the information; The positioning /the places of the communicators, where the positions of the participants in the communication process are always in mobility condition. The question about the human nature is proportional of the one about the nature of communication. This proportionality comes from the fact concerning the strange duality in the human nature. Here, the question about the social communication model has a direct relation. The social communication model is defined directly from the specifics of the participants in the communication process, relating to their attitude towards α-communication and Ω-communication. This specific is actually what generates the reason for the positioning of the separate, concrete social roles in the context of the social communication. We must stress on the definition of the terms information source and information receiver (the way they are defined by scientist like Shannon, Jakobson, Rogers, Burkart) – it isnt contradictory to the character of the basic positions in the context of communication and it doesnt wear out the full characteristic of the participants in the communication process.
Thesis: In the context of the social communication, the term social roles is to be understood as institutionalization of basic communication position. In this sense they are static considering the social communication itself. At the same time, personification of the social roles goes under the sign of change, dynamics and transformation of values, i.e. if we have to describe the relation of the social roles towards the social communication and in the framework of the social communication model, then the social roles are actually formatting the communication relations and positions.
Above all social roles are characterized with clear and accurately defined affilation. It may refer to social group, institutions, corporate subject or a certain organization that is acknowledged socially, i.e. legitimate according to social regulations and legislation, but also concerning a group sharing the same values or pseudo values. In this sense, the social authority, the leader, the institutional representative, the political representative, the corporate representative, the media and the public (groups) are communicationally declared / expressed on public level. The representatives of the communicational underground, the representatives of the so called spiritual ghettos and the corresponding opinion leaders, the representatives of the so called criminal world and all the others communication participants, who do not indentify consciously, but can be defined through their concrete parameters and characteristics are declared / expressed on non-public level
Thesis: The social communication model can be described as two interconnected pyramids when the border of their contact is publicity. Even if its not so complex, the figurative variations of the social communication model, can be defined not only at the linguistic stage of development of the social communication, but also at the first two stages of development of the social communication known so far, i.e. the archi-semiotic stage and the prelinguistic form-symbol stage. In this sense and through the social communication model, it is possible to find a proof for the statement that social communication is a field of contraries, such as understanding and confrontation; co-opertion and destruction; sharing and egoism; love and hate.
When looking for supporting points / strong points/ of the sense of his experience / existence the human reaches the question about the faith. It does not matter whether that faith is directed to one god or one supreme intellect, to the nature or to human abilities to take challenges or to overcome difficulties. What matters is that faith provokes humans aspiration for finding an explanation about the world, the Other and at the end about his own self. When there is no faith, the individual falls into his own timelessness. He loses the possibility to find explanations about his own existence, which in the contemporary world of collision between individual and global, national and transnational, spiritual and soullessness, has a negative effect on social development. That is why when it comes to transcedentiallity in the social communication, at the very beginning we must say that the main role of interpreter is played by the human mind as an instrument of both intelligence and spirituality. From communication point of view we can determine that the unconscious transcendental is multiplied in the conscious sensor, which stays in the position creating motivation for concrete attitude and bahaviour. So, in this case, the concrete communication-information results apply to the building and the implementation of behavioral models, dominated by optimistic attitude.
Communication-information influence of the transcendental on the forming of attitudes or their corrections is always implemented in the light of the value system. This very fact gives the possibility to the received and interpreted transcendental information to acquire a certain concreteness referring to the very experience of the future realia.
Having in mind the specifics of the materialization forms of the decoded transcendental information (materialized through the signs, symbols, forms and language), we can talk about the other important aspect of the communication meaning of the transcendental in the context of the social communication, which is its innovative meaning.
So we can list the following characteristics of the communication transcendence:
Thesis: On the field of social communication, the transcendental contributes, expands and / or creates a basis for acquiring communication-information meanings, directly related to the creation of ideas / solutions, which on the other hand, recreate relevant attitudes, way of thinking and behaviour models. And all this existing in a field, presuming dialectic between existing and non-existing, which, at the end turns to be a determinat factor considering the society in the concrete reality.
The question for materializing of the transcedental information is related directly to the problem with its phisical receiving and sending, as organized information massive. When we talk about receiving and sending of transcendental information in the field of α-communication, as it was already clarified, there are three important moments giving us the idea not only about the existence of the transcendental, but also about its influence on the communication process and the participants in the communication process, considered as a fact of the society.
Thesis: The meaning of X-unknown source and the mediators of trancedental information is defined in the very fact that they are a factor regarding sustainability, adequacy and constructiveness not only to the treated transcendental information within the frameworks of social communication, but also after that information is synergized along with the sensor information in an united, sustainable information massive.
For the social communication, the meaning of transcendental information is most likely to be limited to a simple and insignificant value, if it is treated only on the level of decoding / coding, its combination with the sensor information within the communication matter of idea / solution and its materialization. Furthermore, even if an idea / solution can be negotiated as acceptable in reference with the social development and therefore is accepted as adequate to concrete social problems, its transcendental part will reveal its communication-information capacity to a minimum extent, if there is not an exising possibility for further interpretation and multiplication within the fremeworks of the social communication. In other words, there must be a way, a possibility for its organization and management to be implemented in the form of communication-information constructions.
So, the development of that kind of communication-information constructions, as well as their application in the context of communication process, is related directly to the problems concerning the creation of realities in the zocial, political, cultural, economical and administrative spheres. In this sense the following classes of communication-information constructions can be defined:
Thesis: Communication-information constructions with transcendental influence has a direct relation to secondary decoding / coding of transcendental information, materialized in the field of Ω-communication. Exactly that secondary decoding / coding gives reasons for the transcendental to be adapted to the existing experience and knowledge. Thus, the transcendental information, formatted throughout this type of communication-information constructions, is not only effectively combined with the sensor information, resulting into the creation of new ideas / solutions or improvement and optimization of already treated ideas / solutions, but the very sense of the transcendental proves to be acceptable for the participants in the communication process.
Last, but not least, we discuss the other important question, concerning social communication - the question about security. In this very sense, having in mind that practically social communication gives meaning to the existence of society, it re-creates society, but it also find its meaning and re-creates itself within the society, we can conclude that the issue about security is definitely a communication issue. Most of the problems occurring in the security sphere within the social communication have ideological or doctrinal content. In other words we talk about imposing preliminary restrictions regarding to an origination idea, the adequate solution in the field of α-communication and through the instrumentarium of indoctrinating. Naturally, such tendency and actual situation tends to intensify in negative direction in the field of Ω-communication. The restriction that we talk about comes as a consequence of the quality of the used communication α-codes and the integrated memory communication code, as well as of the efficiency stage of communication approaches, technologies and techniques. All that, of course, is directly connected t the existing level of development of the culture and spirituality, the specifics of the processes in forming of way of thinking and attitudes, and at the end of the existing positions concerning the human nature and the essence of life. Along with that, we can also add the presence or the absence of ability to fully and thoroughly assimilate ideas, concerning the positivity and the constructiveness. That is why, the possibilities for correction of the destructive tendencies, regarding to security within the framework of the social communication should be found within the improvement of communication-information technologies, techniques and instrumenariums, based on the contemporary understanding for social communication. They are the ones in condition to influence upon communication processes in both α-communication and Ω-communication. Here, the systems of culture, education and art offer a basis for attaining efficiency and optimality of communication technologies, techniques and instrumentarium. Of course, it is very important to recognize the meaning and the role of media, especially in its three contemporary roles – information carriers, information transformers and mediators.
Thesis: Sufficient security degree in social communication must be reached in two directions – first, in course of communication-information influence upon the individual within the α-communication, as well as when the individual assumes the role of active or passive participant in the communication process on the field of Ω-communication; and second, within the group of communication participants, joint upon a certain idea / solution in the field of Ω-communication.
The globalizing world imposes reevaluation of the understandings for humans character / essence, development and civilization future. Part of this reevaluation is to look upon the social communication not only as information sending and information receiving, but as a social phenomenon that gives us the opportunity to create realities representing the dream for humanity. But this will not happen unless we accept the social communication as an indefeasible and supreme value.
INTRODUCTION TO NEW TERMS AND CONCEPTIONS
α-communication – initial moment of social communication. Within this moment, transcendental and sensor information that are simultaneously accepted meet at the field of Ideation Centre and into condition of synergism, as a consequence of their decoding/coding.
The newly created synergic information massive is a basis of finding an idea / solution
α-communication channel – the positioning of this communication channel is observed in the frameworks of the α-communication. Its beginning can be defined at the point where the primary communication channels, i.e. the sensor and the transcendental channels cross, in order to implement decoding / coding of the primary sensor and transcendental information.
Ω-communication – subsequent moment in the social communication, right after the α-communication. It starts with active and socially significant communication activity, involving co-ordination of ideas / decisions and joint values and interests.
Communication α-code – communication-information instrument operating within the α-communication area; requires decoding / coding of the received primary transcendental and sensor information.
Integrated memory communication code – communication-information instrument operating within the Ω-communicationarea; requires co-ordination of α-communication codes of the communication process participants. The integrated memory communication code uses gained experience and knowledge in coding / decoding of information
X-unknown source of trancedental information – information sourcewith unspecified / unknown parameters and characteristics. The existence of this information source can only be determined indirectly through the results of enlightment, imagination, intuition, heuristic thinking.
Sensoure communication channel – communication channelкомуни providing the sensour information flow. The material information carrier is data. Existence of communication mediators is possible.
Trancedental communication channel – communication channel providing the transcendental information flow. The material information carrier are signals. No communication mediators required (obered).
Archi-Semiotic stage – first stage of development of the social communication. Within this stage the basic elements of the communication codes are signs. At the same time signs are considered as forms of information materialization.
Sub-linguistic figurative-symbolic stage образно-символен етап – second level of development of the social communication, within which the basic elements of the communication codes are forms and symbols, organized in systems that are based on signs also. In parallel, forms and symbols play the role of forms of materialization of the information.
Linguistic stage – third, contemporary stage of development of the social communication. Within this stage the basic element of communication codes is language, without ignoring the communication-information value of the signs, figures and symbols. Paralel with that, the language (speech, words) is in the role of basic form of materialization of the information.
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